President & Co-Founder
Ben Parr is an award-winning entrepreneur, investor, advisor, journalist and author. He is President and Co-Founder of Octane AI, the quiz and zero-party data marketing platform for Shopify brands. He is the co-host of the Business Envy podcast with beloved actor Greg Grunberg.
Ben is the author of the best-selling book "Captivology: The Science of Capturing People's Attention", named a must-have marketing book by Strategy+Business Magazine, Forbes, The New York Post, and more. His book dives into the science and psychology of attention and features interviews and insights from over 50 of the world’s top scientists, psychologist, and business leaders, including Sheryl Sandberg, Steven Soderbergh, David Copperfield, and Super Mario creator Shigeru Miyamoto.
Previously, Ben was the Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on technology, media, and startups. He sits on the board of directors at the Leila Janah Foundation. Ben is a member of Forbes 30 Under 30 and an alum of Northwestern University.